MPBN Joins #GivingTuesday Launch | News

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MPBN Joins #GivingTuesday Launch

The Maine Public Broadcasting Network announces its participation in the #GivingTuesday initiative, a movement designed to create a national day of giving on November 27, 2012, the Tuesday after Thanksgiving. #GivingTuesday’s goal is to leverage the power of social media to create a national movement dedicated to giving as an antithesis to Black Friday and Cyber Monday. This is the launch year for the project.

Thought leaders in philanthropy, social media and grassroots organizations have joined with the non-profit 92nd Street Y to create the #GivingTuesday platform. There are over 800 partners involved in the project, from non-profits to corporations, including Microsoft, Sony, Skype, the United Nations Foundation, Groupon Grassroots, Unilever, and The Boob Woodruff Foundation.

Individuals can join the #GivingTuesday movement by giving back to their favorite cause on November 27, 2012 through donations of time, money or services via one of the many #GivingTuesday partner initiatives. Details about partner initiatives and ideas for creating individual #GivingTuesday events and actions are detailed at and on Facebook.

"We are quite excited to participate in the inaugural year of #GivingTuesday," states MPBN’s President and CEO, Mark Vogelzang. "At the heart of the concept is bringing people together to help support organizations working hard to make a difference. This aligns quite nicely with the work we do at MPBN and our mission of connecting the people of Maine to each other and to the world through the open exchange of information, ideas and cultural content."

MPBN will create awareness of #GivingTuesday during its Television Pledge Drive from November 24th to December 9th using its social media networks and over the airwaves. On Tuesday the 27th, MPBN Radio's Maine Calling hosted by Keith Shortall will focus on philanthropy to help highlight the movement’s giving message. Shortall’s guests will include Laura Young, Vice President of Philanthropy at the Maine Community Foundation; Adam Tuchinsky, Associate Dean, College of Arts, Humanities, and Social Sciences & Associate Professor of History at the University of Southern Maine; and Yellow Light Breen, Executive Vice President at Bangor Savings Bank.