Pinterest Business Accounts: How to Convert Your Existing Account

Businesses no longer need to feel like they may be breaking the rules with a personal Pinterest account. As of a few weeks ago, Pinterest started offering official business accounts and additional services to companies wishing to build a community and following on the number 3 social network in the US.

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How to Use Profiles in Google Analytics

How to Use Profiles in Google Analytics

A profile is a customizable layer in between the raw tracking data and the reports you see in Google Analytics. Profiles can be used to filter or limit the raw data so you only see the data you need in your reports.

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Is Apple Maps a Fail? Or Is Apple On To Something?

Is Apple Maps a Fail? Or Is Apple On To Something?

For weeks, the internet marketing world held its excited breath as we awaited the arrival of Apple Maps. Google Maps has been the default mapping app on the iPhone for years, but beginning with the iPhone 5 and iOS 6, the default mapping app will be completely in-house with Apple Maps.

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5 Ways to Use Facebook’s Custom Audiences

If you follow the social media news stream, you’ve probably heard about this newish social media advertising feature released by Facebook. Facebook’s Custom Audiences has web marketers pretty darn excited because it allows you to target outside the constraints of the network’s user data.

Planet Fitness Re-Builds Location in Bangor


Social Media Crisis Management

We have seen them on blogs and in the news – some form of a social media crisis, tarnishing (or worse) a company’s reputation. The thought of that happening to your organization can actually be paralyzing.

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Halloween Freebies

Trick or Treat? Many local and national businesses and restaurants are giving away Halloween Freebies this year. Matthew Cheng, creator of and said, "Trick or Treat your way to free donuts and meals with Halloween Freebies at your local restaurant. Dress yourself or come with your Costumed Kids and Eat Free."

Halloween Freebies for October 31, 2012

1. Bob Evans: Kids Eat Free when they wear their costumes.

2. Chipotle: Come into any Chipotle dressed in costume, from 4pm to close and you'll get a burrito, bowl, salad or an order of tacos for just $2.

3. Dickey's Barbecue Pit: Kids Eat Free in Costume on Halloween.

4. Krispy Kreme: Wear your favorite costume to Krispy Kreme to receive your FREE Halloween or Pumpkin Spice Doughnut.

5. Houlihan's: Kids eat for free on Halloween at Houlihan's with the purchase of an adult entree.